A Simple Plan:

5 Essential Web Design Skills Every Blogger Should Know

Competition online has been tougher than ever, forcing even small blogs to step up their game. And if you want your blog to stand out, you have to learn how to design a website that achieves that outcome. Even if your blog is not intended for marketing, you need a solid design to help earn the respect of readers.

Here are five web design skills you need as a blogger:

Mobile Device Optimization

Over the past few years, it has been demonstrated that mobile devices are now more widely used for Internet access compared to their desktop counterparts. But using mobile devices comes with more reading challenges, owing to their smaller size. As a blogger, you need to know how to design your site in a way that makes it easier for people to read on it (for example, they can just stretch or scale the page). Most bloggers use a CMS (content management system) that includes this as a basic feature or offers plug-ins that create the same result.

Search Engine Optimization

You may have a brilliantly designed website, but if people don’t even know it’s there, how can it serve its purpose, much less soar? Search engines do not know whether your content is good or bad quality, so when indexing your site for search results, they rely mainly on your visitors’ reactions – commenting, linking, etc. In other words, you have to learn how to reach out to a bigger audience using SEO techniques, so as to increase your chances of getting a higher page rank.

Multimedia Integration

You may be better at writing than making videos, but that doesn’t change the fact that you should add some media to your blog. People often prefer self-introduction or how to info in video format rather than simple text and photos. If you can’t create videos for some reason, GIFs can be a good way to accent your posts.

Logo Design

Your logo will serve as your brand as a blogger. People should only look at it and get a fairly good idea of your blog. At the same time, you’ll want this logo to appeal to your target audience, whether your website is for families corporate executives, art enthusiasts and so on.

Link Positioning

Finally, when making a blog for monetization, you can add links but make sure they are well-integrated into your web design. Yes, there is a way to promote products, other writers or yourself by adding links that are not distracting. You can check out some of the best-designed blogs to know how to do it, but mostly, it is about using complementary instead of contrasting colors and setting the right font sizes or even the right fonts.